International Business

Consultancy for growth, strategy, partnerships and career development

Consulting services
01

Growth & market entry

Market potential, entry logic, localization requirements, route-to-market choices and the sequence of decisions needed to establish a credible position in a new geography.

02

Commercial strategy &
customer development

Growth priorities, customer and account strategy, value propositions, sales structures and the commercial choices required to build durable business with major customers.

03

Strategic partnerships &
joint ventures

Support partner selection, strategic fit, role clarity, governance, stakeholder alignment and the practical realities of building or improving cross-border partnerships and joint ventures.

04

Career strategy

Support leaders and professionals in career transitions

Experience

Across markets and cultures

More than three decades of leadership and business experience across Germany, Turkey, Iran, China, Korea, Thailand, Japan and Hungary.

Market entryInternational salesOEM relationsJoint venturesLocalizationTransformationMobility
1990–2015
Robert Bosch GmbH

Progressive leadership roles across Germany, Turkey, Iran, China, Korea, Thailand and Japan, including Director Sales, Vice President Sales and Executive Vice President Sales.

2015–2017
Robert Bosch GmbH · Senior Consultant

Asia transformation and restructuring projects in collaboration with McKinsey & Company, including the restructuring of Bosch Japan.

2018–2021
SEG Automotive · Vice President Sales & Business Development

Strategic OEM relationships, electrification projects, new customer development and international growth.

2021–2022
Hyundai Europe · Vice President Sales

Premium OEM business and multinational coordination between European customers and Korean operations.

2023–May 2026
AVL Hungary · CEO

Leadership of an international mobility and proving-ground business with responsibility for growth, customer development, technology partnerships and organization building.

Norbert Brosi
Portrait

Success through experience

Engineer by training, global executive by career, consultant by experience

Norbert Brosi has spent more than three decades leading and developing international business across Europe and Asia. His career has combined technical understanding with commercial leadership, market development, multinational organizations and long-term customer relationships.

Working across different business cultures shaped a simple principle: strategy only becomes valuable when it reflects the market, the organization and the people responsible for making it work. His consulting practice brings this operating perspective to companies facing complex growth, partnership and transformation decisions.

University teachingSince 2026, Norbert also teaches International Business at university level in Palma, connecting business frameworks with decisions and situations drawn from international executive experience.
Contact

Discuss a business question

For consultancy enquiries or selected professional collaborations, contact Norbert directly.